illumin’s proprietary AI algorithm highlights the most effective and cost-efficient route to conversion and lets you understand the consumer journey in its entirety. It gives you key insights to help you optimize your media mix, determine optimal ad frequency and allocation, learn more about your audience, and attribute upper funnel activities to downstream conversions.
Request a demoWith Pathlight analysis you save time generating, analyzing, and exporting data. A holistic view of the entire journey or a single step are both a few short mouse clicks away.
Pathlight analysis lets you quickly and easily see the most optimal pathway for your customer. Built atop illumin’s Audience engagement map, users can drill into each and every step their potential customer’s take.
Request a demoSee first hand how illumin can help you plan, execute, and optimize your journey advertising.
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