Learn firsthand how illumin integrates into your organization as we highlight the importance and (untapped) potential of journey advertising. Check out this rebroadcast of our recent webinar for a jam-packed session featuring illumin’s own Seraj Bharwani, Mike Stanczak, and Dan Gimbert as we evolve adtech beyond programmatic and embrace connected strategies. 

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Watch Julia Fitzgerald, CMO, American Lung Association

Episode description

How does the size of an organization change its approach to business and marketing?

Midsize organizations find themselves in a unique marketing position, able to take advantage of some of the benefits that large organizations have in terms of reach and budget, without all of the ramifications that large businesses often face. 

On this episode of The Journey Insider Podcast, we explore the significance of size with Julia Fitzgerald, CMO of the American Lung Association and author of the new book Midsize.

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Advertising is grabbing attention – from consumers, advocacy groups, regulators, and of course the press & media. It is hated, tolerated, and loved depending on when, where, how and from whom it is delivered. Media & Advertising professionals have a vested interest in making sure that advertising in all its varied forms has a vibrant future. And we want that future to be defined by the new generation of media practitioners!

Hosted by illumin CSO Seraj Bharwani, Illuminaries is a roundtable discussion that calls upon the rising stars of the media business to imagine things not as they are, but as they should be. Tune in as the leaders of today shape the ideas of tomorrow through an unfiltered exchange that challenges convention and redefines what is possible. 

Episode description

In our first episode of illuminaries, Guest Speakers Albert Thompson of Walter Isaacson, and Hyun Lee-Miller of Good Apple, join our CSO, Seraj Bharwani, in discussing the ‘Vision for a Vibrant Future of Advertising’.

About the guests

Albert Thompson, Managing Director – Digital, Walter Isaacson

While carrying the “ethos” of a Marketing Technologist, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over the past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.

His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.

He is currently the Managing Director, Digital Innovation at Walton Isaacson. Previously he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies.

Albert has participated in numerous speaking engagements for Meltwater Social, MediaPost, Digiday, ThinkLA, AdAge, PUBMATIC, CYNOPSIS, Adweek, VAB and the ANA. This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars.  Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.

Hyun Lee-Miller, VP Media, Good Apple Digital

A 15-year industry veteran, Hyun oversees Good Apple’s media team and nurtures the growth of new disciplines within the company. Before starting at Good Apple, Hyun accumulated over a decade of experience in media across various verticals including pharmaceutical, travel, entertainment, financial and e-commerce.

Hyun is passionate about tying media to real business outcomes and has helped her clients develop award-winning multi-channel media strategies to drive successful launches for blockbuster brands as well as bring education to rare disease brands. When she’s not building strategic media recommendations for her clients, she’s playing with her kids, trying new TikTok recipes and working on her flying crow.

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Listen to Ana Ceppi, Sr. Advisor, Edelmen

Episode description

How do you establish a basis for trust among multicultural audiences?

As this next generation of multicultural consumers pushes brands to think holistically and participate in social justice causes, brands are responding with initiatives that go beyond “just a purchase”, co-creating solutions that are societally driven and culturally aware.

On this episode of The Journey Insider Podcast, we explore the intersection between trust and multicultural marketing with Ana Ceppi, a Senior Advisor at Edelman, an award-winning global public relations consultancy firm and self-proclaimed “house of trust”.

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Listen to Maddy Apsey, SVP of Digital Investments, 22Squared

Episode description

The media business is in upheaval with the emergence of new media currencies, greater addressability, requirements for better consumer privacy and consolidation of audience and data platforms, among others.

Marketers and their agency partners are faced with numerous challenges to achieving profitable growth but also envision opportunities to innovate and gain strategic advantage through partnerships and collaboration.

Explore the media agency perspective on this issue with Maddy Apsey, SVP of Digital Investments at 22Squared, a full-service media agency with offices in Atlanta, GA and Tampa, FL.

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